Flintense use of negative space in Flint & Flame logo is effective

The use of negative space in the Flint & Flame logo is an effective and creative way to communicate the company's name and product. By overlapping the two F's and utilizing the negative space and the negative space between them, a flame-like shape is created, which effectively represents the company's name and the product they sell. The design of the F's with pointy ends and an angle of 30 degrees adds to the visual impact of the fire form, making it both memorable and visually appealing.