negative space logotype for advisory firm that helps business by transforming their organizations
The negative space logotype for the advisory firm Systems7 is contemporary and clean in design. The primary font is "Liberator," which adds competence and professionalism to the overall look.
The vibrant color #3351BA appears in the logotype, lending the brand a sense of energy and trustworthiness.
A clever design element is used in which the numeral "7" is subtly trimmed into the final letter "s" of "Systems," emphasizing the firm's emphasis on creativity and efficacy.
This creative use of negative space results in a visually appealing and enduring logo for Systems7.